Scenario of real estate in india
Real estate is one of the fastest growing industries on a global level. In the context of India, it can be called a very important and key industry. Almost all reports and experts have estimated that in 2023, India’s real estate industry will reach Rs. 13,00,000 crore.
Surely these estimates are indicating that in the coming times tremendous growth can be seen in the real estate sector.
Why is investing in real estate so attractive?
Indians show great enthusiasm when it comes to investing in property. There are some solid reasons behind this enthusiasm. Let us try to get to know that.
- Money invested in real estate remains untouched by the ups and downs of the stock market.
- Once you invest in property, you can generate income continuously through it. For example, buying a house and renting it out, giving land on lease for a business, etc.
- Investment made in real estate always gives good profits. Even if you do nothing on the property, its value increases after a few years.
- Tax advantages are also available for investing in real estate.
Due to these reasons, a large section of people remains very active and keeps the real estate industry dynamic. Apart from this, mention of other reasons for the speedy growth of real estate will also be useful here.
Huge population: India is the second largest country in the world with a population of 1.4 billion. It is expected that in terms of population, we will very soon overtake China and come at number one. There is a huge demand for housing and residential property for such a large population. This demand is sure to increase further. Hence, there is a possibility of continuous demand in the real estate industry.
Low interest rates: The interest rates of the Reserve Bank of India also encourage investing in property. RBI’s continuous reduction in interest rates for home loans and other lending products has made it much easier for buyers to buy property and invest in real estate.
Real estate and its type
Any land and structures built or installed thereon, or improvements (buildings, fixtures, roads, structures, and utility systems), are collectively referred to as real estate.
Although there are many types of real estate, the main ones are four.
- Land -The property on which no development has taken place and which is vacant is called land.
- Residential – Such a property is called residential real estate, which is specially developed for people to live.
- Commercial -The property which is specifically developed for business related activities or providing a workplace is called commercial real estate.
- Industrial – The property which is specifically developed for business activities is called commercial real estate. This property is used for the manufacture and distribution of the products.
Benefits of hiring a real estate agent
If you want to buy land or buy a house, then hiring a real estate agent can make your job easier. Let us take a look at the benefits of hiring a real estate agent:
- Real estate agents specialize in property dealing. They better know the complexities of selling and buying lands. They acquire this mastery from the experience gained by being active in the field for a long time. You can take advantage of their experience by hiring an experienced real estate agent.
- Real estate agents have knowledge of all the legality issues related to the land. They also get the license from the authority for the property dealing work. So you can trust them in connection with the sale and purchase of your property.
- Since real estate agents work day-night in that field, they know every detail of the market. They follow the property trends of their state, city and locality. Real estate agents can tell you insides of the property in their area. You cannot have the means of knowing that under any circumstances. Therefore, in the context of purchasing or selling land, real estate agents provide a concrete base for your decision.
- Real estate agents have good familiarity with other service providers operating in that area. They keep in touch with the people of other real estate companies, municipal corporation people, builders and contractors etc. By hiring them, you get a lot of convenience in house construction related works.
How do real estate agents and clients reach out to each other ?
Any user or customer may want to reach out to a property dealer after knowing that taking the service of a real estate agent will give him a lot of ease in doing property related deals. How will he reach ?
On the other hand, it has become very difficult for real estate agents to reach their customers. Business listing websites help both customers and service providers to reach each other.
The competition has increased in proportion to the growth seen in the real estate industry. There will be difficulty in establishing the company’s brand and staying in demand in the local market.
Local business listing protects the interests of the real estate agent/agency and customers both. This tool gives a golden opportunity to a company to grow in very less time and less cost.
Every business owner wants to be at the top of the search result page, but it is not that easy to achieve. If you list real estate services or agencies on a local search engine, then your business gets a lot of benefit from it. Many benefits like brand awareness, organic leads, business promotion etc. are included in this.
Enhance online presence
In today’s world, no business can run only on the basis of physical presence. Every business not only has to create its presence online but also has to keep growing it. By getting the local business listing done, the online presence of the business gets created. It comes in the reach of the online user. The more users visit your business profile, the more your online presence becomes stronger.
Improve your local visibility
Business listing websites help increase the local reach of your real estate agency in online searches. When you properly optimize the listing’s profile, your property dealing agency becomes a part of the online marketplace. In this way, your business also adapts according to the new marketing methods of the modern time. The benefit of which you see as an increased customer, ultimately in the form of growth of real estate business.
Improves ranking on reputed search engines
If the information of the business registered on the business listing website is filled properly, then in a way, unknowingly, half of the SEO work is done.
Because of this, there is a possibility of ranking your profile or service even in big search engines like Google. One of the reasons for this is that big search engine platforms like Google, Bing consider the business information recorded in the local business listing as reliable.
Get discovered easily
Local business listings make a great impression on your real estate business. This gives a positive signal to Google and new search engines about your business, so that it can display your business in local searches.
When your real estate business profile is created on multiple listing websites and search engines display it on the search results page on relevant queries, it automatically becomes easier for customers to find your services.
Improve customer interactions
Customers give business related feedback on your profile. If you give proper attention to these feedbacks, it helps you to grow and improve your business. This feedback brings you into interactions with your customers.
Increase online reputation
Customers get the facility to review your services on profile. Often they also comment and review. You should also respond enthusiastically to this initiative of the customers. The more effectively you communicate with them, the more you can expect to get better reviews. You can increase the reputation of your business by sharing these positive reviews of your business on social media.
Positive reviews will work to put a good impression on the future customers visiting your profile.
Brand building and brand awareness
Local business listing provides small real estate agents and agencies with an opportunity to do brand building and create brand awareness at very low cost.
When local business listings have so many benefits, why wouldn’t you want to get them for your real estate agency?
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Information to be added to the local business listing
Be very careful while creating profiles on business listing websites. Because if there are discrepancies in the information entered by you in the listing, then you can go to loss instead of profit.
Incorrect, out-dated or incomplete information creates suspicion among customers, who are visiting your profile. They cannot believe your real estate services.
To build clients’ trust in the services you provide as a real estate agency or freelance real agent, you must mention these details while listing your business on Vyapar Adda.
- Name of your business or services
- Brief description of the business, so that users can get an idea of your business.
- your business logo
- banner images
- Business Category. In your case this category would be real estate. Make sure to fill it because only on the basis of this your niche customers will reach you.
- On what days your real estate agency or services open and when is it closed? What are the working hours of your company or services? This information is very useful for online searchers.
- Location of your Real estate agency
- Contact details
- Images of your real estate business
- You can also add interior and exterior photos and videos of your real estate company’s office. Apart from this, images of staff etc. can also be inserted.
- Mention the services offered as a real estate agency such as property consultation, home inspection, land inspection, etc.
- Website URL, links to social media profiles
- Mention payment mode
Check if your local business listing is correct?
When a user comes to your profile and finds incomplete or out-dated information there, the user’s experience is definitely bad. Overall, the impression of your business also gets spoiled. Therefore it is necessary that all the information on the local business listing profile is correct and updated.
Here we are giving a checklist on the basis of which you can correct your profile.
Is the business name correct or not?
Is the business category correct or not?
Is the business office address correct or not?
Are the working hours of the business or service correct or not?
Is the phone number correct or not?
Are the pictures related to the business uploaded or not?
Are the photos or videos high quality or not?
Are the links from the business website or social media profiles properly placed or not?
Ending Note
After going through this article, now you must have come to know that getting a business listing in a local search engine is helpful in growing your real estate business.
If the real estate agent or agency wants to get the local business listing done, then he can do so on Vyapar Adda. Vyapaar adda helps you in building your real estate business as well as creates a positive image of the brand in the market. Along with listing on Vyapar Adda, many other facilities like digital marketing, tech solution, website development, staff hiring and billing software are also available.
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